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In an interesting twist of events, Celtel yesterday made a huge marketing tactical coup over Safaricom. Whether that onslaught is only a battle won instead of a war, remains to be seen. In what was widely seen to be Safaricom’s answer to Celtel’s new Umoja and ...

The Celtel – Safaricom rivalry is well known and accepted in Kenya.  Indications are however that we are yet to see anything of this rivalry as it begins to really heat up. Clearly Celtel has started an aggressive effort to gain market share over Safaricom, ...